.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand name has onboarded Indian cricketer KL Rahul as a label emissary as well as an investor in the provider, it showed to ETRetail.Without disclosing the exact percentage of stake the cricketer has taken, the company claimed it is a substantial and tactical investment.This cooperation intends to leverage KL's great appeal, specifically among young people and fitness aficionados, to grow Boldfit's dip untrained markets and demographics throughout India.Sharing regarding the label's growth programs, Pallav Bihani, creator as well as CEO of the firm said, "We are actually going all-in on increasing our activewear and footwear categories, which are actually readied to redefine the fitness market. These portions are our future growth motors." Presently, exercise and doing yoga add-ons drive most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand name attained a profits of Rs 73 crore. Along with tactical campaigns and this relationship, the brand aims to reach a revenue of Rs five hundred crore through FY26. Founded in 2018, it presently offers over 1 crore consumers annually and also aims to increase this scope to 5 crore with this relationship. Likewise, it is enhancing its source establishment framework to make sure quick delivery as well as constant product availability.Looking ahead, the D2C start-up expects a surge in on-line visitor traffic, social media sites engagement, and also greater purchases across our crown jewel categories.
Released On Aug 1, 2024 at 10:46 PM IST.
Participate in the community of 2M+ sector specialists.Subscribe to our bulletin to acquire newest knowledge & study.
Download ETRetail App.Obtain Realtime updates.Save your preferred posts.
Check to install App.